Hi, I'm Jessica,

a Digital Product & Experience Leader

I build digital platforms and experiences that simplify complexity, improve usability, and support business growth. With 13+ years of experience in UX, development, and product strategy, I turn complex challenges into scalable, user-centered solutions.

what i do

turning ideas into outcomes

From strategy and design to development and deployment, I build digital experiences that are thoughtful, scalable, and grounded in user needs.

Product Strategy

Connecting data, content, and design to drive results across digital platforms.

Creative Direction

Translating business goals into cohesive brand systems, campaigns, and creative assets.

UX & Web Design

Designing intuitive, accessible websites and interfaces that make content easy to navigate and act on.

Front-End Development

Building responsive WordPress and Shopify sites — fast, flexible, and easy to maintain.

about

creative leadership rooted
in clarity and care

I’m a multidisciplinary product and digital leader based in Grand Rapids, Michigan, with 13+ years of experience building user-centered platforms, leading digital initiatives, and designing systems that scale. I bring structure to complex challenges, move fluidly between creative and technical roles, and lead with clarity — whether shaping a brand, launching a product, or improving how teams work.

My strength lies in making things work better: clearer experiences, sharper communication, and smarter processes. I’m known for being detail-oriented, systems-minded, and dependable — a thoughtful collaborator who asks the right questions, aligns stakeholders, and follows through.

Outside of work, you’ll find me training in Brazilian Jiu-Jitsu, running races, hiking with my husband and two boys, or unwinding with movies and game nights.

I enjoy meeting new people and collaborating to solve meaningful challenges. If you’re interested in working together, let’s start a conversation.

trusted by clients, respected by teams

I’ve led projects, built teams, and partnered with founders and stakeholders across industries. Here’s what they say

Jessica was a delight to work with, offering a personable approach that makes the website development process a breeze. Jessica truly listens to her clients' ideas and suggestions, ensuring the final product reflects their vision while leveraging her expertise for optimal results. With clear communication and a collaborative spirit, Ottematic Media excels in bringing clients' digital dreams to life.

Deb A.Owner, House to Home Decorating

Jessica is dependable, clear, and always ready to jump in when we need her. She brings structure to chaos and makes everything easier. We’d be lost trying to manage our Shopify site without her.

Kronk Boxing TeamParaphrased from multiple client messages

Jessica is intelligent, creative, resourceful, and a true inspiration. She’s built and led an incredible team from the ground up, and her impact is felt across the organization. I love working with her and deeply appreciate her contributions.

Karie D.Owner, H1 Consulting

I can’t thank you enough for being the kind of leader you are — knowledgeable, resourceful, humble, and kind. You take time to know your team, ask about our lives, celebrate the little things, and genuinely care. You create a safe space where feedback is welcome and support is constant. You lead by example — not for power or control, but with heart, strength, and respect. You lift others up and help us believe in our own abilities. It’s rare to find all of this in a manager. I’m so grateful to have you leading our team.

Sandy V.Web Designer, Perrin Sportswear