featured work
Through diverse collaborations, I’ve helped organizations solve real-world digital challenges with impact and intention. Below are select projects that showcase my work in brand strategy, e-commerce, and UX-focused web development — built to help teams scale, engage, and deliver results.
Kronk Boxing
e-commerce strategy & storefront redesign
Role: Project Manager, UX Designer, E-Commerce Strategist
Tools: Shopify, Photoshop, Trello, Excel
Kronk Boxing is an iconic Detroit brand with a fiercely loyal global following. They needed a storefront that could honor the grit and legacy of their name while enabling modern e-commerce capabilities — including international shipping, mobile responsiveness, and back-end efficiency.
I led the redesign and relaunch of their Shopify store from the ground up. This included creating custom assets to reflect their bold, minimalist brand, managing a complete inventory restructure, and building a mobile-first shopping experience. I also implemented international shipping logic and trained staff on day-to-day fulfillment and content updates.
Results:
- Fully responsive e-commerce site with international reach
- Streamlined inventory and shipping workflows
- Empowered internal staff through customized training and support
Perrin Sportswear Intranet
private mobile-first employee portal
Role: UX/UI, Graphic Design, Developer, Project Lead
Tools: WordPress, User Surveys, Figma, Illustrator, Photoshop
With over 350 factory employees across multiple shifts — many without email access — Perrin Sportswear needed a better way to share internal news, updates, and resources. I led the initiative to design and build a custom mobile-first intranet that would engage employees regardless of their digital fluency.
I conducted employee surveys, mapped content needs, created a flexible site structure, and built a clean, intuitive WordPress portal that’s accessible and easy to update. I also worked with HR and management to develop a content rollout plan and launch strategy.
Results:
- 90% employee adoption in the first month
- Streamlined internal communications across departments
- Positive feedback from both employees and leadership
Perrin Branded Merch
new revenue channel & ordering system integration
Role: Project Manager, Web Designer, Implementation Lead
Tools: InkSoft, Excel, Photoshop, Illustrator
To streamline internal apparel ordering and create a new revenue stream, I implemented a full-scale integration of InkSoft software at Perrin Sportswear. This included designing branded storefronts, creating product templates, and building scalable systems for department-level inventory management.
I worked cross-functionally with sales, production, and admin teams to ensure adoption and clarity. From initial setup to launch, I owned the full implementation, training staff, troubleshooting early issues, and optimizing workflows post-launch.
Results:
- Successful rollout of department-specific stores
- Automated order management and inventory workflows
- Created a new source of recurring revenue for the company
Vacationland
brand overhaul & dual-site experience
Role: Creative Director, Web Developer, Photo/Video Director
Tools: Shopify (DTC), October CMS (Wholesale), Photoshop, Illustrator
Vacationland needed a full brand refresh ahead of its product launch. I led the creative direction and executed the build of both a DTC Shopify store and a separate wholesale portal using October CMS.
From visual storytelling to backend structure, I shaped the entire digital presence, including lifestyle photo and video production, page design, inventory systems, and user flow for both customers and wholesale buyers.
Results:
- Cohesive cross-channel brand identity
- Scalable DTC and wholesale e-commerce platforms
- Rich visuals and immersive UX supporting product storytelling
New Agenda
virtual selling tool for sales reps
Role: Developer, Designer
Tools: WordPress, Photoshop
When trade shows shut down, New Agenda needed a digital solution fast. I designed and built a private WordPress-based platform that allowed sales representatives to curate and share personalized product catalogs with clients.
This searchable, ADA-compliant platform included custom category filters, video showcases, and sharing tools to streamline the virtual sales process. I also produced demo videos to train the team and onboard users.
Results:
- Replaced trade shows & paper catalogs with a digital-first selling experience
- Enhanced remote rep-client collaboration
- Streamlined product presentation and selection process
House to Home
website design & development
Role: Developer, Web Designer, Photo Editor
Tools: WordPress, Photoshop
House to Home needed a website that reflected their welcoming, design-savvy brand while keeping performance and ease of use top-of-mind. I designed and developed a custom WordPress site that balances warmth with professionalism, complete with responsive layouts and optimized photography.
Results:
- Clean, intuitive site design with consistent brand voice
- Improved mobile performance and speed
- Easy-to-manage backend for client use
Savannah Bananas
e-commerce concept & site design
Role: Project Manager, Designer, Developer, Strategist
Tools: Shopify, Photoshop, Illustrator
Although the site did not launch due to a licensing hold, this project demonstrates my ability to blend brand personality with e-commerce strategy. I designed and developed a playful Shopify experience for one of the most exciting brands in baseball.
This passion project features custom product collections, bold visuals, and conversion-focused UI designed to handle high traffic and merch turnover.
Note: Currently on hold pending licensing clearance. The password to access the site is available upon request.